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Going green: How to cut costs and save the planetOne of the hottest colors these days even in fashion is bright green. Increasingly, people are beginning to use resources wisely and respect the environment. It's catching on. In a 2007 survey of "green" brands, for example, consultant Landor Associates found that consumer interest has soared, noting "nearly all Americans display green attitudes and behaviors versus a year ago." Going green also has been found to cut operating costs. Home-based businesses can reduce energy bills by as much as 30 percent, according to Energy Star, a government program that helps businesses and consumers conserve energy. Some changes do require investments that will pay over time, such as new energy-efficient air conditioners or windows. But many practices, big and small, have no up-front costs and can still save you money. So while it may be hard to imagine that one newfangled light bulb or a ream of recycled paper actually makes a difference when stacked against the worldwide problems, the fact is that each choice counts. "When people begin to understand how each decision they make has an impact on an entire industry or supply chain, they will see how even small actions can contribute to change," says Anna Clark at EarthPeople, a Dallas consulting firm that advises companies on using environmentally friendly resources. Reduce, Reuse, RecycleStep 1: Measure your carbon footprint Before making any changes, you must figure out how your business consumes resources. Overall, consider your energy and water use, what can be recycled, and the quality of your environment and indoor air. An energy audit from your local utility is a good place to start. Call and ask for help. Most utilities offer free advice about becoming energy efficient, either on site or via phone. The audit will recommend improvements and ways to reduce costs.
Tip Tip: To figure your energy use, try this carbon footprint calculator.
Step 2: Draft a strategic planDon’t try to do everything at once. Instead, set up a plan to phase in changes as you have the time and resources. Be flexible. To reduce costs and “green” your home or workplace, consider these six ideas. 1. Switch to electronic communications. Try using Microsoft Office applications or Adobe PDF for all your documents. Use paper only when required. That includes invoices, newsletters and marketing messages, NDAs, proposals, contracts (with electronic signatures or ask to print and fax only the last page with the signature). You can also opt for online banking, bill payment, and statements.
3. Be an eco-savvy customers. When going out to shop bring your own bag, at coffee bars bring your own mugs. 4. Don't be a technology hog. An Energy Awareness Campaign, sponsored by software solutions provider 1E, found that more than 31 million of the country’s 104 million computers are left on overnight. “Across the nation, this adds up to more than $1.72 billion dollars and almost 15 million tons of CO2 emissions,” according to the campaign survey. Use your computers’ power management and automated shutdown features to conserve energy, and do your part. 5. Harness micropower. You may be surprised to find how business-friendly renewable energy technology has become. Choices range from a small solar device that can recharge your mobile or PDA to micro turbines, about the size of a refrigerator, which generate enough power for most small businesses. Other options include solar water heaters, as well as wind and hydro power products. For advice on renewable energy, see the National Renewable Energy Laboratory or call your state environmental agency. 6. Recycle technology and peripherals. You may already be using rechargeable batteries for office electronics because these are more cost-effective. But, eventually, even recharge ables stop working. Instead of tossing them in the trash or an empty drawer, put them to use. Retailers such as Office Depot, Staples, Office Max, Best Buy, and others have collection centers to recycle old devices and batteries. Just drop off what you don’t need. Across the country, nonprofit groups have also stepped in to help, such as the Call2Recycle program. Do your part to keep Texas Green! |